Apollo

One of India's most recognised healthcare brands — with the scale, reach, and reputation to match. DRFT was brought in to bring creative direction and consistency to Apollo's social media presence, and to build a content system that could operate at the volume a brand of this size demands.

Client

Apollo

Industry

Health Care / Medical

Year

2025

Services Provided

Brand Films, Campaign Drops

Key Challenges®

//04

Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

Real-time Decision Support

Designing interfaces that provide timely, actionable insights without overwhelming the driver.

//01

Trust in AI

How much should the AI suggest vs. act autonomously? We had to map trust thresholds.

//02

Design Approach®

//004

To give Apollo's social media a consistent, recognisable identity, DRFT created Dr. Lakshmi — an AI-generated mascot built to be the familiar face of the brand. Designed to resonate with the general public, Dr. Lakshmi bridges the gap between a large healthcare institution and the everyday person — making Apollo feel approachable, trusted, and instantly recognisable on social media.

Designing the HMI Brain

We designed an in-car system that behaves like a smart co-driver—intuitive, responsive, and always one step ahead.

//01

AI Assistant Architecture

We developed distinct AI personality layers to make the in-car assistant more relatable and purpose-driven—each with a clear role

//02

Mobile Companion App

The mobile companion app was designed to extend the in-car experience beyond the vehicle itself, starting with intelligent pre-drive planning that evaluates charge levels, optimal routes, and environmental conditions.

//03

Explore Projects

A glimpse into what’s next — bold ideas, refined execution, and forward-thinking design.

‹ ORVA

Apollo Proton Cancer Centre ›

Let's Talk.
Show us your brand and we'll show you what's possible.

Book a Discovery Call

We respond within 24 hours — usually faster.

Let's Talk.
Show us your brand and we'll show you what's possible.

Book a Discovery Call

We respond within 24 hours — usually faster.

Let's Talk.
Show us your brand and we'll show you what's possible.

Book a Discovery Call

We respond within 24 hours — usually faster.

Apollo

Apollo

Client

Apollo

Industry

Health Care / Medical

Year

2025

Services Provided

Brand Films, Campaign Drops

Key Challenges®

Key Challenges®

//04

//04

Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

Real-time Decision Support

Designing interfaces that provide timely, actionable insights without overwhelming the driver.

//01

Trust in AI

How much should the AI suggest vs. act autonomously? We had to map trust thresholds.

//02

Design Approach®

Design Approach®

//004

//004

Designing the HMI Brain

We designed an in-car system that behaves like a smart co-driver—intuitive, responsive, and always one step ahead.

//01

AI Assistant Architecture

We developed distinct AI personality layers to make the in-car assistant more relatable and purpose-driven—each with a clear role

//02

Mobile Companion App

The mobile companion app was designed to extend the in-car experience beyond the vehicle itself, starting with intelligent pre-drive planning that evaluates charge levels, optimal routes, and environmental conditions.

//03

Explore Projects

Explore Projects

A glimpse into what’s next — bold ideas, refined execution, and forward-thinking design.

Let's Talk.Show us your brand and we'll show you what's possible.

We respond within 24 hours — usually faster.

Submit

Let's Talk.Show us your brand and we'll show you what's possible.

We respond within 24 hours — usually faster.

Submit

Let's Talk.Show us your brand and we'll show you what's possible.

We respond within 24 hours — usually faster.

Submit

Let's Talk.
Show us your brand and we'll show you what's possible.

Let's Talk.
Show us your brand and we'll show you what's possible.

Let's Talk.
Show us your brand and we'll show you what's possible.