ORVA is a botanical-based vegan leather material — a sustainable alternative to animal leather, built for conscious brands that refuse to compromise on luxury. DRFT was brought in to build a complete visual world for ORVA — from existing products to unreleased concepts.
Client
SDN
Industry
E-commerce
Year
2024
Services Provided
AI Product Visuals, AI-Directed Photography, Social Content, Web Presence
Key Challenges®
Key Challenges®
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Establishing a premium, globally competitive visual presence for a brand with an evolving product range — on a constrained budget.
Bringing Concepts to Life
Certain products were still in the ideation stage at the time of production. DRFT used AI to visualise these unreleased concepts with photorealistic precision — giving ORVA a complete, cohesive visual portfolio across both existing and forthcoming products.
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Premium at Scale
Vegan leather is a global, design-led market. ORVA needed to look and feel like a world-class material brand from day one — competing with established names on aesthetics alone.
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Design Approach®
Design Approach®
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A brand identity and digital presence built from the ground up — giving ORVA the visual foundation to compete globally.
Built from Scratch
Developed the logo and established a cohesive colour palette and visual aesthetic — giving ORVA a distinct, considered identity that could hold its own in a design-led, international market.
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Colour, Craft, Consistency
Defined the aesthetic direction that would run consistently across every touchpoint — ensuring the brand looked and felt premium whether on a product, a campaign, or a screen.
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Into the Digital Space
Translated the brand identity into a fully realised digital presence — website, product visuals, and social media — built to the standard a global material brand demands.
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Explore Projects
Explore Projects
A glimpse into what’s next — bold ideas, refined execution, and forward-thinking design.
